Known as the "original heaven of pies", Parks Purity Pie Company, was founded and ran by James and his brother Thurston Parks in 1925. This little company sat on Wabash Avenue. It only had three employees and made about 520 pies per day. After awhile, Parks was ready to sell the business. He decided he would offer it to one of his employees, Ivan Wilkinson, who was a native to Terre Haute and at 22 years old drove trucks for Parks. Wilkinson used a small amount of his savings for a down payment and in 1948 became the new owner to Parks Purity Pie Company.
He drove the truck for a little while, but the business began to grow, so he hired a new driver so he could manage the business full time. During the 50's, 60's, and 70's, the business just kept growing! These pies were quality pies, with no perservatives and a special crust. Because of the great demand for these pies, many pie companies around the state began to close. They were selling these pies all across Indiana, and as far as West Virginia. As to many young children growing up, these pies were their favorite snack to take in their lunch to school, and you could get one of these for only 10 cents.
Wilkinson didn't grow up in the best home life, and never was really that interested in school either. He wished that he would have been able to go to college, but in 1940 it just didn't happen. He taught himself about business and managment, and even though he didn't have degrees under his belt, he was still written about in three different books about prominent businesspeople. According to Wilkinson the secret to success is to, "have a good product and take care of your customers".
This business could have went nationwide, but Wilkinson wanted to be there whenever it was operating, and he didn't have it open on Saturday's or any night shifts. If he would have done this, they could have produced many more pies to be delivered all over the place. When Wilkinson was 57 years old, in 1980, he sold the business to Hollywood Brands Candy Company from Illinois.
Wilkinson said that no other pie could compete with his pies, and that the cherry pie was one of his favorites.